Pierre Fraidenraich

Pierre Fraidenraich is Partner at Orson.

With over 25 years of experience in the French media ecosystem, Pierre is a recognized expert in communication and public image. A journalist, executive, and entrepreneur, he has led iconic channels and founded the media outlet B SMART.

Pierre began his career as a reporter for La Cinq before becoming a presenter on France 3. He quickly distinguished himself with his flair for editorial innovation, launching and managing InfoSport, France’s first sports news channel. This success opened doors to major broadcasting groups, where he took on increasingly senior roles, including as head of i>Télé, which he repositioned as a leader in continuous news, and at BFM Business.

Beyond his career in traditional media, Pierre was also a shareholder and executive at MediaSchool Group, further strengthening his influential network in the media and education sectors. His ability to combine growth strategies with editorial innovation has been a hallmark of his career.

A graduate of the European Institute of Journalism (IEJ), Pierre now leverages his expertise and network to provide companies with unique support in navigating a constantly evolving media ecosystem.